“Shams Translation” (“Şəms Tərcümə”) offers a broad range of services, including rewriting and copywriting.

Rewriting

Rewriting involves rephrasing an existing text while preserving its content, main idea, and, in some cases, its structure. This technique is widely employed to improve website content, articles, official documents, academic and scientific papers, corporate materials, and translated texts, with the goal of enhancing readability, clarity, and logical flow. Improving readability requires adherence to standards of literary language, the judicious use of synonyms, restructuring of complex sentences, and the adoption of a scientific or contemporary writing style.

In executing rewriting tasks, our experts ensure the terminological accuracy of the original text and produce materials that comply with orthographic and stylistic conventions. This process improves clarity, preserves academic integrity, and tailors the language to the target audience, adapting the text to the appropriate style—whether official, academic, journalistic, or promotional.

When applied to translated texts, rewriting serves as a phase of professional editing, allowing the retention of the original meaning while “naturalising” the text in the target language. It also enriches the text in terms of content, expressiveness, and impact through the effective use of terminology, synonymous phrases, and suitable linguistic structures.

Copywriting

Copywriting refers to the creation of persuasive, engaging, and results-oriented texts for advertising, business, marketing, and communication purposes. It is applied in the production of advertisements, website content, email campaigns, event speeches, and other materials. Texts produced by our specialists are designed not only to convey information but also to capture the audience’s attention, stimulate engagement, and achieve specific objectives.